Alvaro FerÂnanÂdez runs SharpÂBrains, an indeÂpenÂdent marÂket research firm trackÂing how neuÂroÂscience and neuÂrotechÂ can improve health and perÂforÂmance across the lifesÂpan. A freÂquent pubÂlic speaker, he has been quoted by The New York Times, The Wall Street JourÂnal, CNN, Reuters, and AssoÂciÂated Press. Alvaro is the Editor-in-chief of a recent report on Pervasive Neurotechnology, and co-authored "The SharpÂBrains Guide to Brain FitÂness", translated into Spanish, Japanese, Polish, and Portuguese. He holds an MBA and MA in EduÂcaÂtion from StanÂford UniÂverÂsity and a BA in EcoÂnomÂics from UniÂverÂsiÂdad de Deusto, in his native Spain. Previously he worked in McKinsey & Company, Bertelsmann and Ashoka: Innovators for the Public.